Internet marketing

Every day, billions of people are searching the internet to find companies like yours. Make sure that you exist on the search engines, directories and social media so they can find you. Businesses like hotels, shops and activity centers can boost their traffic with internet marketing. We offer complete solutions tailored to your market.

Where are they searching ?

Although there's a general belief that people are only using search engines to find you, people are spending a lot of time searching in directories, other websites and for the last 5 years there's a boom in the social media sites.Notice how many times you have heard the words forum, blog, facebook or twitter and consider that you should not ingrore that market.

Search engines and SEO

People are using search engines to find websites like yours. Its very important for your business to appear on the search results so your website can receive more traffic. SEO is consider the best investment for your company as the increase of traffic will be permanent, unlike the paid advertisement on search engines who will bring you traffic only as long as you pay.

Process: understand your market fine tune your pages observe ranking retune your pages

What is SEO and how does the ranking happens ?

When a search engine is indexing your website it's trying to understand what your page is talking about. Its a very difficult task because each page might be easy for the eye and humans to understand but the search engine would have to analyze the code.

Example: How search engine understand images Everyone can see what is in the picture. But the search engine can only read the code. Without SEO the code looks like <img src="img-007.jpg" /> This does not help the search engine to understand what's that images shows. After SEO the code of the image becomes <img src="famara-beach-surfer.jpg" alt="famara beach surfer" /> Now the search engine will rank you higher on the keywords we put on the images code.

Search engine optimization makes sure your pages will be readable to the search engines and rank well for the keywords we want.

The code parts that we have to change are

1. keywords
2. description
3. link rewrite, for example links like search.php?quick_search=kebab should be made like /search/kebab
4. h1,h2,h3
5. content
6. images
7. links

How long does it take ?

Every time we do changes to the pages, the search engines will take some time to read your pages again and give you a new ranking. That's because search engines take time to revisit a site. Usually that can take from 1 day up to 6 months, usually 1 Month is enough. So every time we do changes to your pages, we monitor the results and then we do another change to achieve even better results.

Link building

On the internet people can find you through search engines, directories and other sites. The more links you have on the internet that points to your website the better.

To build links to your site, we find good relative websites to get listed and do all the communication with the owners of the other sites in order to build links to your site. Permanent links guarantee good traffic to your site and also help you rank higher on google results.

Page rank

Page rank is an algorithm made by Google that describes the probability for someone to come to your website from other websites. If your website is listed in good directories or other important sites with lots of traffic, your page rank increases. Having a good page rank guarantees good traffic to your site and at the same time rises your ranking in search engine results.

Social media & internet marketing

Use facebook, twitter, forums and blogs for a direct communication with your next customers. People are using these days social networks not only to communicate but to find places.

Get to know your internet market.

How many are searching ? What people are searching on the internet is called keywords. The internet market tells us how many people are searching for keywords relative to your buisness. Discover interesting keywords that will drive more people to your buisiness. We analyze your market and consult you with the best suggestions. To do so we are looking for. Common frequent keywords You competitors keywords Misspells Keywords in other languages Relative keywords

Discover keywords

The following table show the internet market for hotels in Ios. Notice that there are some keywords in other languages.

Discover trends

Data from your market can show when the people are making the searches. For example the following graph shows clearly the increase of people searching for hotels at ios swifting from last minute reservations to placing reservation from december.

* To be eligible for the free package, we must review your company and its based upon a 20% commission from your products and services depending on what do you do. Please contact us for more information.

Photography

Quality panoramic, areal and interior photography to show